India has been an inspiration to many international design houses and now it has also carved out a significant spot for itself on the global interior design map. This was reflected in the debut 100 % Design show held in Singapore last week wherein striking patterns and inventive motifs inspired by Southeast Asian art and aesthetics formed a part of the European fabric on display.
Pierre Frey Fabrics from Paris, the company which showcased its products during the design show, is heavily influenced by cultures of Asia, linking the past with the present and making Indian-inspired fabrics and furnishings mainstream across the globe. Given the fact that India is a melting pot of different cultures; ace designers are drawing inspiration from the rich Indian history and is no surprise that the influence of Indian customs vehemently reflects in their design collections.
Enthused by historic Indian architecture, immemorial stone carvings, traditional costumes and embroidery patterns, the company founded in 1935 designs, creates and manufactures fabrics and wallpapers in the purest French tradition. "In India, exuberant patterns in surface design abound. The Frey fabrics have been enriched with a multitude of designs, figures, animals, and Gods, reflecting the vitality of the Indian people, their environment, and the social, cultural, and political influences affecting their lives," said Matthieu.
That said, the diversity of not only India but other Southeast Asian countries like Thailand, Indonesia, China and Japan culture can be found in Frey's designs that include print designs ranging from ikat, batik, embroidery to more. "Though the influence of different countries on fabric design is not new, we work in fabric to express images that come to us from life — from nature, art, stone, jewelry, costume, literature and prayer," said Matthieu Frey, chief representative, Asia Pacific, Pierre Frey Fabrics. "Textiles have energy and sensuality unlike any other medium and this enhances the creative process for our family, which has been designing fabric since the last several generations," Frey added.
Pierre Frey uses historical textile documents in their current line. Some fabrics are recreated as close to the originals as possible, others undergo changes in scale or colors in order to give them new life. "We have a broad range of styles that we offer, so top interior designers, architects, and home stores come to us for our classic designs, like our Braquenie collection, some come to us for our more modern Pierre Frey designs, some for the elegant silks and embroideries from Fadini Borghi, and some for the playful patterns found by Boussac," Frey explained.
Matthieu shared with TOI the story of their prestigious design house, the origins of the most popular French textiles and the secret behind the creation of original and beautiful fabrics for over 75 years.
Drawing inspiration from a vast digital archive comprising 30,000 images, he explained the evolution of tastes in accordance to the needs and ideals of different historic periods. Among the various images, particularly fascinating were the large, lavish and imposing fabrics with big stylized flowers and the Chinese-Indian elements that characterized Louis XIV fabrics from the 17th century.
Fond of design, Matthieu's father started to collect pictures of old fabrics, carpets and wallpapers before and after starting the family business in 1935. Since 2003, the family decided to gather in Paris all the images at its disposal, including designs from the company's four brands and selections of rare pieces acquired from antique dealers, giving birth to a remarkable collection of archives at the disposal of professionals all over the world. The archives represent an important source of inspiration to create modern interiors. "These documents are our roots. Heritage and capacity to observe are essential to enhance one's creativity," said Matthieu.
Unlike the fashion industry that can rely on continuous fashion shows to spread its brands all over the world, fabric designs aren't much advertised. Most people who have fabrics in their homes don't even know where they come from, how they were created and who is behind the fabric.
The fabrics and garments created by different countries and cultures are blueprints of their societies as well as a mixture of the influences collected from other cultures. The beauty of all cultural contributions forms a complex and colorful tapestry filled with heritage origination.
History and inspiration behind the Pierre Frey fabrics across SE Asia
GAYA
The Pierre Frey Company could not resist buying a set of drawings in the paint shop located in the historic center of Bangalore to create a print. The pattern of the shimmering and vibrant ceremonial costumes of Rajasthan was reproduced and today is a hot-selling fabric design.
MACAO This majestic composition of antique Chinese vases was inspired by a remarkable porcelain collection. Available in two versions, indigo blue and lacquered red, this cotton print is spectacular in both its precision, detailed motifs and the impressive size of the objects represented.
TACHKENDT
This is a reproduction of a traditional embroidered Suzani motif from Uzbekistan, on beautiful cotton satin.
MERSINA
Jacquard inspired by traditional dresses of Miao women.
LA CITE INTERDITE
Inspired by a 19th-century Chinese painting found in the hidden treasures of a collector in Peking, this pure linen print describes the court life of an unknown city at the time of the great emperors. The detail of the characters and the finish make this extremely authentic fabric very close to the original.
BANGALORE
Borrowed from the magnificent decors of the Maharajahs palaces in India, this printed fabric represents cashmeres and floral patterns.
INDORE
This Indian print on a cotton linen blend is made up of very spectacular rosettes inspired by a 19th century document.
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