AMRITSAR: Centre government has decided to strengthen transmission facilities in borders areas besided launching a 24 hours News Channel on All India Radio (AIR) . This was stated by Information and Broadcasting (I&B) Secretary Uday Kumar Varma here on Saturday. He said government had evolved a programme wherein transmission facilities in border areas would be adequately strengthened. He said that his Ministry was considering launching a 24-hour News Channel on AIR on the pattern of DD News. He also held a meeting with Punjab based heads of various media units of I&B . He said that government was exploring various aspects and the technicalities involved in launching a 24-hour News Channel on AIR.
The I&B Secretary reviewed the existing status of AIR & DD Kendra (DDK) transmission in the border areas, and discussed the progress of digitalization of AIR & DDK. Varma observed that digitalization was taking place successfully and rapidly in India as compared to USA, UK, and China etc which took them 10 to 15 years to accomplish this task. Varma expressed confidence that digitalization of transmission signals would completely change the broadcasting scenario in the country within the next couple of years.
Stressing the officers to improve the quality and content of their programes. Varma underlined the need for evolving a system of getting feedback from the masses to ascertain and assess people's reception and response to such progs. He directed the DD authorities to explore the possibility of introducing a Toll Free number on which viewers, cutting across national borders, could directly voice their opinion. He also instructed the AIR officers to explore the feasibility of relaying Vividh Bharati Programme on FM Rainbow during its non-broadcast slots.
Reacting to certain reports on monopoly by certain private cable TV operators, the I&B Secretary said the matter stands already referred to TRAI for rendering its legal opinion on the issue. Officers from All India Radio, Doordarshan Kendra, Press Information Bureau and Department of Field Publicity took part and apprised the Secretary of their functioning in their respective fields in the state.
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