At present, Air India flies from Birmingham to Delhi four times a week.
Air India's commercial director Pankaj Srivastava said "Since starting our four times weekly Dreamliner programme from Birmingham Airport last year, we have handled more than 80,000 passengers on board 210 flights, serving business passengers, tourists and people visiting friends and relatives.''
He added "Air India is committed to develop and grow in this market and once we have taken the delivery of our 18th Dreamliner aircraft in November, we hope to launch the daily operation from Birmingham Airport. This will provide an extra 1,500 seats a week and give passengers greater choice, flexibility and opportunity to travel from the convenience of Birmingham Airport to Amritsar and Delhi.''
Air India's current schedule operates from Birmingham each Saturday, Monday, Tuesday and Thursday on its B787 Dreamliner aircraft, which has a 256 split seat cabin consisting of 18 business class and 238 economy seats.
Birmingham Airport is the UK's third largest airport outside London, and the UK's seventh largest overall, handling some nine million passengers a year. Birmingham currently serves 143 direct scheduled and charter routes and offers an additional 279 possible connections worldwide. This gives passengers a choice of 422 direct or one-stop flights.
Paul Kehoe, Birmingham Airport's chief executive, said "We are extremely thankful to Air India for recognizing the demand from travelers needing the flexibility of daily services from Birmingham. The West Midlands receives more foreign direct investment from India than any other region outside of London and Birmingham's tourist market grew by 71% in 2013, now attracting more visitors from India than any English city other than London.''
"It's therefore not surprising that the route has been such a success in its first year and I am certain that a daily service would make the Birmingham route even more appealing to Midlands' travellers."
The Boeing 787 Dreamliner is a long-range, mid-size wide-body, twin-engine jet airliner which entered into commercial service in October 2012. Boeing states that it is the company's most fuel-efficient airliner and the world's first major airliner to use composite materials as the primary material in the construction of its airframe.
The 787 has been designed to be 20% more fuel efficient than the 767 it is to replace.
Birmingham has seen a 71% increase in Indian visitors between 2012 and 2013.
Visit Birmingham, the city's official tourism body, is currently running a six month training programme with Kuoni Academy for travel agents in Delhi, Mumbai, Bangalore and Amritsar. The sessions will raise awareness of Birmingham's attractions; the city's central location as a gateway to the rest of the UK and its direct air links to Asia, following Air India's commitment to increase its Birmingham-Delhi-Amritsar operation to a daily service from November.
The initiative builds on the rising number of visits to Birmingham from India - with a 71% increase last year, from 8,261 (2012) to 14,131 (2013). The city attracts more visitors from India than any other destination in England outside of London, and is ranked second in terms of total numbers of visitors from India in the last four years.
Visit Birmingham's Director of Marketing Services, Emma Gray, travelled to India this summer to launch the programme.
Gray commented "Approximately 80% of the Indian market book through a travel intermediary, so it made sense to invest time in launching our first training workshops in India to showcase to agents what our region has to offer. Tourism plays a huge part in Birmingham's economic success - with a £5.1 billion boost in 2012.''
Figures from the Office for National Statistics showed that there were almost a million visits to the city in 2013 (941,000) compared with 713,000 in 2012 - a 32% rise. This compares with an increase nationally of just 5.6% and 8.6% in London.
Birmingham is now the fourth most visited city in the UK, behind London, Edinburgh and Manchester.
Mandy Haque from Birmingham Airport said "Since Air India commenced direct Birmingham-Delhi-Amritsar flights last year, more than 80,000 passengers have used the four times weekly service and this week the carrier has announced that it is committed to launching daily services from November. This will deliver an extra 1,500 seats on the route and give more choice, flexibility and opportunity for Indian tourists to fly into Birmingham and explore the many jewels that this region has to offer.
http://timesofindia.indiatimes.com/followceleb.cms?alias=Dreamliner,Birmingham airport,Air India
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